PlayBetter
Maximizing Revenue on Owned Ecommerce Channels
The Challenge
PlayBetter, a reseller of recreational fitness equipment, had strong Amazon sales but very few sales on its website. Amazon Marketplace became increasingly competitive, so the brand wanted to optimize more profitable channels and drive more traffic to its branded website.
Labyrinth’s Services
- Customer Insights & Analytics
- Target Audience Development
- Paid Media Strategy
- Channel Test Plans
The Solution
Labyrinth analyzed 7 years of historic Amazon transactional data and built lookalike prospecting models to find similar customers on Facebook. We also advised on creative & messaging strategies for targeted advertising using these prospecting models. To ensure the advertising budget was maximized, we ran creative and audience tests.
The Results
Analyzing historic Amazon customer data proved to be an effective prospecting strategy. Labyrinth helped PlayBetter drive site traffic more efficiently and with minimal advertising spend. Additionally, many of the prospective customers purchased a product and signed up for the email newsletter.
154%
YoY Increase in Web Traffic
3.4%
Unique Click Rate on Prospecting Ads
$13.33
Return on Ad Spend
$0.29
Prospecting Ads Cost Per Click
Labyrinth’s Services
- Customer Insights & Analytics
- Target Audience Development
- Paid Media Strategy
- Channel Test Plans
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Let’s talk about how we can grow your business.