Uniting Cross-Channel Multi-Agency Marketing

The Solution

Labyrinth Digital established a cross-channel strategy to organize the efforts of all the agency partners and to coordinate the measurement and progress of marketing initiatives.

Labyrinth started by learning more about the business’ challenges and auditing its current marketing efforts. We worked with the brand’s web development agency to set up the infrastructure necessary for the brand to gain valuable insights into customer activity and its digital marketing efforts.

To better coordinate these efforts and keep the business informed, Labyrinth created a multi-channel reporting dashboard with results from all agencies & internal team members. Labyrinth delivered quarterly business reviews for executive stakeholders to show progress and provide thought leadership on future marketing strategies.

Labyrinth also developed robust digital marketing playbooks to guide marketing efforts by internal teams and agency partners. The playbooks included details about the role of each channel, customer segmentation strategies, budget plans, technology recommendations, and messaging ideas. Labyrinth acted as an extension of the brand’s internal marketing team by ensuring that all agency efforts aligned to the brand’s goals and followed the playbooks. Labyrinth helped develop monthly sprints for each vendor and participated in weekly calls to assign responsibilities, coordinate efforts, help troubleshoot issues and share progress & reporting.