by Blake Ruprecht | Jun 8, 2026 | Email Marketing
Marketing personalization is one of the highest-ROI moves in marketing, and most brands are underutilizing the opportunity. The question isn’t whether to personalize. It’s what’s next. The stats on why this matters are overwhelming. 71% of consumers...
by Blake Ruprecht | May 14, 2026 | Strategy & Analytics
Classical economics assumed consumers were rational, long before behavioral economics marketing research proved otherwise. Every person carefully considers every purchase they make, weighing all relevant factors, to optimize each decision. The math was pretty, the...
