by Blake Ruprecht | Aug 31, 2026 | Strategy & Analytics
OpenAI enabled advertising in ChatGPT this year. If you’ve bought media on any of the major platforms, the campaign side of ChatGPT ads feels familiar, but very limited. Targeting options are thin, there are only a couple of campaign objectives, and reporting is...
by Blake Ruprecht | Jul 28, 2026 | Strategy & Analytics
Some brands send the same emails to everyone. This is a missed opportunity as content isn’t relevant and deliverability issues often emerge. Other brands have so many segments it’s hard to manage, track over time, and create enough content for the campaigns to be...
by Blake Ruprecht | Jun 26, 2026 | Strategy & Analytics
AI tools are everywhere right now, and many professionals are either using them poorly, or not at all. Here’s where AI speeds you up, slows you down, and how to use AI for work effectively. AI chatbots like ChatGPT, Claude, and Gemini are pattern matchers...
by Blake Ruprecht | Jun 8, 2026 | Email Marketing
Marketing personalization is one of the highest-ROI moves in marketing, and most brands are underutilizing the opportunity. The question isn’t whether to personalize. It’s what’s next. The stats on why this matters are overwhelming. 71% of consumers...
by Blake Ruprecht | May 14, 2026 | Strategy & Analytics
Classical economics assumed consumers were rational, long before behavioral economics marketing research proved otherwise. Every person carefully considers every purchase they make, weighing all relevant factors, to optimize each decision. The math was pretty, the...
