by Blake Ruprecht | May 14, 2026 | Strategy & Analytics
Classical economics assumed consumers were rational, long before behavioral economics marketing research proved otherwise. Every person carefully considers every purchase they make, weighing all relevant factors, to optimize each decision. The math was pretty, the...
by Nina Vecchi | Aug 26, 2025 | Strategy & Analytics
The holiday season is the Super Bowl of eCommerce—and planning ahead is the only way to win. Brands that take a proactive approach to their Q4 strategy are the ones that drive more revenue, build loyalty, and avoid burnout. In fact, 56% of consumers begin their...
