Restoration Games

Multi-Channel Data Dashboard

The Challenge

Restoration Games needed a single source of truth for revenue and return on ad spend (ROAS) across three major sales channels: WooCommerce (DTC), Amazon, and distribution partners. Their ad strategy varied by product, and key metrics were often skewed or siloed—making it difficult to evaluate performance and optimize for growth.

Labyrinth’s Services

Analytics & Strategy
Dashboard Execution & Management

The Solution

Labyrinth Digital built a custom analytics dashboard that unified data from all key sales channels, allowing the Restoration Games team to easily monitor revenue and ROAS by product, platform, and campaign strategy. The dashboard featured:

Custom revenue splits for B2C and B2B sales within WooCommerce, enabling accurate tracking of ROAS for direct-to-consumer performance.
Manual data integration for Amazon and distributor reports, with automatic updates to keep performance data current.
Flexible filters by product and channel, offering a clear view of ad effectiveness across a complex and varied campaign strategy.
Conversion clarity—filters removed noise from pre-launch promos, ensuring increased traffic didn’t distort purchase conversion insights.
Search term categorization, giving insight into how paid search keywords influenced visibility and sales
Event tracking overlays to understand how promotions, launches, and Kickstarter campaigns impacted revenue over time.
Data Sources Included: WooCommerce, Meta, Google Ads, Google Analytics, Amazon Ads, Google Search Console, Offline Data.

The Impact

With a unified performance view, Restoration Games now has the data clarity needed to optimize ad spend, understand customer journeys, and make confident marketing decisions across every channel.