REP Fitness

Growing Revenue Through
Cross-Channel Marketing

The Challenge

REP Fitness, a Denver-based fitness equipment company, needed to build a strong direct-to-consumer (DTC) brand. At the time, most of its sales were generated through Amazon, limiting brand control and customer relationships. The company sought to grow its business, expand its digital marketing efforts, and significantly increase DTC sales.

Labyrinth’s Services

  • Growth Coaching
  • Competitive & Market Analysis
  • Quarterly Business Reviews
  • Platform Strategy Playbooks
  • Customer Insights & Analytics
  • Paid Media Campaign Development & Management
  • Email Newsletter & Lifecycle Flow Strategy
  • Reporting & Channel Performance Insights

The Solution

Labyrinth Digital developed a comprehensive digital marketing strategy to transition REP Fitness into a powerful DTC brand. The approach included:

  • Building an email marketing program to nurture customer relationships and drive repeat purchases.
  • Building and scaling advertising through paid social and search marketing to drive high-quality traffic.
  • Creating an omni-channel strategy to reduce reliance on Amazon and increase revenue from owned channels.

  • Designing a measurement framework and performance dashboard to track key metrics and optimize campaigns.

The Results

Over three years, REP Fitness transformed its business with a data-driven, cross-channel marketing strategy. By shifting its focus from third-party marketplaces to direct-to-consumer channels, REP Fitness gained more control over its brand, customer relationships, and revenue streams. This transition led to exponential growth, significantly improving profitability and long-term sustainability.

Labyrinth Digital successfully transformed REP Fitness into a dominant DTC brand, providing sustainable growth and increased profitability through strategic cross-channel marketing.

+221%

3 Year Revenue
Growth

10x-50x

Return on Ad Spend

+257%

Customer Lifetime Value Increase

46%>93%

3 year DTC Sales Growth

Labyrinth’s Services

  • Growth Coaching
  • Competitive & Market Analysis
  • Quarterly Business Reviews
  • Platform Strategy Playbooks
  • Customer Insights & Analytics
  • Paid Media Campaign Development & Management
  • Email Newsletter & Lifecycle Flow Strategy
  • Reporting & Channel Performance Insights

Piqued your curiosity?

Let’s talk about how we can grow your business.