Oceanblue Omega

Driving Growth Through Holistic SEO Practices

The Challenge

Oceanblue Omega, a Shopify storefront, lacked a cohesive organic strategy. Their website and existing blog content were not optimized for search engines, leading to missed opportunities for growth in traffic and conversions. While they produced content, it wasn’t strategically aligned with SEO best practices, leaving their organic performance stagnant.

Labyrinth’s Services

  • SEO 
  • Content Strategy

The Solution

OceanBlue worked with Labyrinth Digital to lead organic search strategy and execution.  Over the course of the engagement, our focus included:

 

  • SEO Audit: Conducted an in-depth audit of Oceanblue Omega’s website and blog to identify key optimization opportunities.
  • Content Strategy Roadmap: Delivered a SEO roadmap with a strong emphasis on blog strategy, ensuring all new content aligned with SEO best practices.
  • Existing Content Optimization: Reviewed and optimized their existing blog content during the first three months, creating a solid foundation for new traffic and conversions.
  • Blog Outlines & Briefs: Provided detailed outlines and briefs to their team, enabling them to create high-quality, search-optimized content.
  • On-Page Content Audit:
    Implemented on-page optimization across their website, improving metadata, headers, and internal linking for better search visibility.

The Results

In just six months, Oceanblue Omega experienced remarkable growth in their organic performance.

By building and executing a comprehensive SEO strategy, we transformed Oceanblue Omega’s approach to organic search, turning their blog and website into powerful tools for driving traffic, conversions, and revenue growth.

34%

Increase in Organic Sessions YoY

11,180%

Increase in Organic
Conversions YoY

3,412%

Increase in Total Organic
Revenue YoY

Labyrinth’s Services

  • SEO
  • Content Strategy

Piqued your curiosity?

Let’s talk about how we can grow your business.