Broe Real Estate Group

Paid Media Strategy

The Challenge

Broe Real Estate Group owns and operates three unique apartment buildings in Denver, CO, each catering to different customer demographics. However, they faced challenges in generating qualified leads and improving occupancy across their properties.

Their previous agency struggled with ad spend management, leading to miscommunication and inefficiencies in budget allocation. Additionally, Broe was running Google Ads from three separate accounts for each building, inadvertently competing against themselves for the same keywords, which drove up costs and reduced overall effectiveness.

Labyrinth’s Services

  • Paid Media Management

  • Reporting & Performance Insights

  • Creative Services

  • Dashboard Management

The Solution

Labyrinth Digital conducted a comprehensive audit of Broe’s digital marketing strategy and identified key areas for improvement. From there, we developed a cohesive, results-driven paid media strategy to enhance lead generation and optimize ad spend efficiency.

 

  • Consolidated Google Ad Accounts: We merged separate Google Ads accounts into a single account to eliminate competition between properties and improve budget allocation.
  • Refined Keyword Strategy: We restructured their keyword approach by shifting away from broad terms and focusing on hyper-targeted, high-intent keywords to attract the right audience for the right apartment complex.
  • Added Performance Max Campaigns: To expand out of the only search placement Labyrinth began using Google’s PMAX campaigns to place ads across Search, Display, YouTube and Discovery
  • Creative Optimization: Our team developed engaging, visually compelling ad creatives to improve click-through and conversion rates.
  • Performance Dashboard Management: We created and maintained a real-time performance dashboard, ensuring transparency and allowing Broe to closely track key metrics.
  • Ongoing Optimization & Strategy: Rather than a “set-it-and-forget-it” approach, we continuously monitored performance, tested new strategies, and adjusted ad spend dynamically to maximize efficiency.

The Results

Within just one month, Labyrinth Digital successfully transformed Broe Real Estate’s digital marketing performance. Google Ad traffic surged by an impressive 700%, while cost per conversion dropped by 60%, allowing Broe to generate more qualified leads without exceeding their budget.

Our strategic dashboard management provided clear insights into campaign performance, ensuring transparency and continuous improvement. These efforts not only positioned Broe’s properties for sustained success but also created a scalable framework for long-term growth and improved occupancy rates.

700%

Increase in Google
Ad Traffic

60%

Reduction in Cost
per Conversion

Sample Ad Creative for Broe Real Estate

Broe Ad Creative 01
Mini meat sticks
Broe Ad Creative 03

Labyrinth’s Services

  • Paid Media Management
  • Reporting & Performance Insights
  • Creative Services
  • Dashboard Management

Piqued your curiosity?

Let’s talk about how we can grow your business.