Marketing Services

Without data to guide you, marketing can become a black hole for resources and time. That’s why data is the foundation from which Labyrinth builds & optimizes your marketing strategy. We begin by determining your KPIs, designing a measurement strategy and establishing benchmarks, all based on your growth goals. We build a customized reporting dashboard with consolidated data from all of your marketing channels & campaigns so that we can track our progress and continuously refine our marketing strategy.

Our customized reporting can come in the form of:

• Comprehensive Marketing Program Audits
• Online Store Performance Reports
• Quarterly Business Reviews
• Multi-Channel Dashboards
• Annual Lookback Reports

Yeah, we love data – let us help you make sense of it all.

For eCommerce businesses, paid media is one of the best tools for connecting with customers. Labyrinth partners with you to develop a paid media plan that fits your overall marketing strategy & business objectives. We design full-funnel, data-driven advertising strategies that will generate revenue, grow your customer base, and improve retention. We actively manage your paid media campaigns using a test-and-learn approach to quickly scale campaigns and optimize budgets. And we get results – up to 10x return on your ad spend.

Here’s how we can help you:

• Paid Media Strategy
• Campaign Development & Management
• Channel Test Plans
• Infrastructure Maintenance
• Product Feed Management
• Conversion Tracking

Email is key to retaining & engaging your customers, but many brands pay too little attention to the channel. Labyrinth has deep email marketing expertise and extensive experience transforming email programs into significant revenue generators. We prefer to use Klaviyo because of its powerful, CRM-like capabilities and will help you migrate to the platform if you aren’t already on it. We can fully manage your email program, from campaigns to sender reputation. We provide strategies for email newsletters as well as lifecycle-based & triggered communications, including content & creative recommendations, test plans and segmentation advice. And of course, we monitor channel performance to find ways to further enhance the channel strategy.

Our top-to-bottom email management services include:

• Email Newsletter Strategy
• Lifecycle Flow Strategy
• Test Plans
• Content Calendar Development
• Platform Maintenance & Management
• Platform Migration & Setup
• Reporting & Channel Performance Insights

Data-driven decisions are the cornerstone of successful SEO strategies. At Labyrinth, we understand the importance of analytics for optimizing your website’s performance, enhancing its visibility in search engine results, and crafting compelling content that resonates with your audience. We begin by identifying what areas of your site need optimization and establishing a roadmap aligned with your growth objectives. Our customized reporting dashboard consolidates data from various sources, providing valuable insights into your website’s SEO performance and content engagement.

Our SEO reporting and content services include:

• Comprehensive Website Audit
• Keyword Research
• Content Planning
• Monthly Reporting
• Monitoring Website Health

With our expertise in SEO analytics and content strategy, we help you track progress, identify areas for improvement, and refine your SEO strategy to achieve your business goals effectively.

Projects We’ve Worked On:

• Target Audience Development
• Competitive & Market Analysis
• Loyalty Program Strategy
• Purchase Cadence & Market Basket Analysis 
• Marketing Technology Audit & Roadmap
• Google Analytics Tracking Enhancements
• Conversion Tag Setup & Validation