Overview

Looking for someone to lead the paid media at Labyrinth Digital.  You will become the go-to/subject matter expert for all things paid media. If you are analytical and entrepreneurial, this is a perfect opportunity!

Responsibilities

• Develop strategic paid media plans (eg: platform, budget recommendations, audience development, account and campaign structure) 
• Build, launch and manage campaigns on multiple advertising platforms 
• Daily management of paid media campaigns- optimizing creative, managing media spends, audience optimizations etc
• Actively test and analyze keywords, ad copy, landing pages across various paid media platforms to drive results in line with clients’ goals 
• Lead bi-weekly client calls to discuss account performance and action plans based on findings 
• Compile monthly and quarterly performance reports
• Communicate paid media plan to clients and internal team members 
• Work directly with the creative team to provide strategic analysis and provide support on what is performing well and not well. 
• Work with strategy and analytics leads on auditing paid media accounts 
• Responsible for assisting in the technical set-up for paid campaigns ie placing pixels, setting up conversion goals, product feed 
• Stay up to date with the latest paid media trends through ongoing trainings, and conferences

Skills and Qualifications

• Experience in eCommerce
• 3-5 years of professional experience
• 2-4 years of experience in campaign management or a digital media buying role 
• Prior agency experience is required for this role 
• Managed campaigns on these platforms: Google Search, Google Shopping, YouTube, Meta 
• Analytical and lifelong learner
• Certified in Google Analytics & Google Ads 
• In-depth knowledge of Microsoft Excel, PowerPoint, Google Data Studio 
• Nice to have: TikTok, Pinterest, Bing, Snapchat, Reddit, Spotify Google Tag Manager
• BA Degree

Salary Range

$70-$85K

The Benefits

• Unlimited vacation and sick time
• 401K retirement plans with 4% match
• Healthcare 
• Work from home
• Computer

Work Location: Remote

To Apply

If you want to learn more, answer the following questions and include them in your cover letter. Attach your resume, cover letter & portfolio and email them to megan@labyrinth.digital. We won’t look at your resume unless you answer the following:

1. How many years of experience do you have working in paid media.

2. We are a small company. We have 2 team members and are looking to add the 3rd. There isn’t a corporate ladder to climb and we are pretty informal. We work hard, we’re smart, and we love tackling small business challenges. What are you looking for in a company and why?

3. Describe a recent paid media win you’re proud of.  What was the strategy, what challenges did you face, and what were the results?